Central Denmark Region Office for Central and Eastern Europe organizes cooperation projects in the field of tourism. The projects are currently in the preparation phase.
I. Employment of people with disabilities in the tourist sector
The purpose is to present good examples in the frames of a pilot project and thereby promote the employment of people with disabilities in the tourist sector. Based on our experiences, we are going to find the most effective methods to reach our goals.
Employment of people with disabilities in the tourist sector can become an advantage, since the disabled people can undertake a number of tasks in this area. Here is a list of potential tasks:
- Hotel business (reception, kitchen, gardening, cleaning, laundry…)
- Restaurant business (kitchen service, order receiving…)
- Bath institutions (reception, cleaning, IT-work, website management…)
- Travel agencies (tele assistance, IT-work, website management, case management, reporter, graphic design…)
- Tourist information agencies on regional-or local level (case management, IT-work…)
- Tourist attractions: museums, zoo, shows etc. (reception, cleaning, culture management)
- Tourist organizations (ex. administrational tasks or task that requires further education)
- Tourist portals- and newspapers (IT-work, journalism…)
A. You must identify the types of support for people with reduced work capabilities in each partner country.
B. You must examine the workforce that is available (education, age, etc.) as well as other possible workstations.
C. You have to find some tourist operators that can participate in the program as potential employers.
D. You have to implement a pilot project that can be a model for the employment of people with disabilities in the tourist sector.
The pilot project may consist of following elements:
- Employment of job consultants (Danish example)
- Provide education, training (specially adapted programs, internships oriented)
- Develop flexible forms of employment and job testing
- Use and pass the already existing good experience
The project will mainly be financed by EU-funds, based on each individual country’s already existing support structures.
II. Corporation between tourist operators, harmonization
Our goal is to achieve a harmonization of accessible tourist services in a given region.
It is important to harmonize the available tourist services because if the harmonization is not taking place in the city or region, the expected financial gain will drop.
It should be important to offer real vacations and colorful experiences, not just simple services. Especially destinations in smaller cities and the country could benefit from having better accessibility.
Overview of the economic impact of accessible tourism:
- Current net sales 2.500 million €
- Development opportunities 620 – 1.930 million €
- Economic impulses from 4.825 million €, and in the long-term approx. 90.000 new full-time jobs.
The daily tourist revenue, foreign users and the personal assistants can provide further impetus.
As a starting point, you have to define the concept of accessibility and create a uniform system of concepts that should be used as a basis for mapping out the already existing but also needed available tourist services in the chosen region/regions. Secondly, there should be a selection of collaborators in the given region. The partner countries will create a strategy plan in collaboration with tourist operators and other partners in the given region where they will apply for financial support. The harmonization process can be promoted by offering education for professionals in this area and tourist destination managers so that useful knowledge can be passed to other regions.
A suitable marketing strategy and the educational opportunities for the employees is important in this project.
The project will mainly be financed with help from EU-fonds based on each individual country’s already existing support structure.
III. Information dissemination
Our aim is to establish a nationwide information system which will make it easier for the users to acces the available tourist services.
Based on experiences, we can conclude that the information regarding assesibillity is uncertain and insuffecient. The questionable information is a result to many cancellations among the users. The establishment of a tourist information point in each region would be appropriate so those who are interested could get reliable answers to questions regarding accesibillity.
As a starting point, we have to define the concept of accessibility and create a uniform system of concepts. We have to look for collaborators and on top of that examine the relevant forms of information dissemination– an example could be internet, tele care services, information agencies, and publications. It will be suitable to teach/educate tourist information staff who could provide information about accessibility for those who are interested. The Education/training for tourist operators could help promoting the information dissemination.
It could also be important to point out the economic advantages of accessible tourism in the sector of information dissemination. The accessibility process should go hand in hand with the information dissemination so the users can get news about the new services.
The mentioned forms of information can, in addition to their main purpose create job possibilities for a number of people with reduced work capacity.
The project will mainly be financed with help from EU-funds based on each individual country’s already existing structures of support.